Antwerp – Antwerp Pride 2025 has secured 20% more sponsorship than the previous year, attracting support from major companies like Coca-Cola, Deloitte, and Proximus. Chairman Geert Van Praet stated that this increase comes despite significant political pressure, particularly attributed to Donald Trump’s controversial remarks against diversity and inclusion initiatives, which had led to concerns about corporate support for LGBTQ+ events.
According to VRT News, the event’s organizers confirmed the sponsorship increase, emphasizing their satisfaction with the backing received amid fears that political climates could deter companies from supporting Pride initiatives. Van Praet expressed apprehension about the impact of Trump’s re-emergence on corporate partnerships, but ultimately highlighted that many sponsors opted to enhance their support rather than withdraw, signaling that the message of equality remains vital.
“We hear from our partners that they wanted to do more in these times,” Van Praet remarked, reflecting the commitment of sponsors to stand firm in the face of growing anti-LGBTQ+ sentiment.
Factors Driving Increased Sponsorship for Antwerp Pride 2025
Van Praet noted that the heightened political pressure against diversity has elicited a robust response from sponsors. Contrary to initial fears of withdrawals, many partners have stepped up their contributions significantly, illustrating the persistent relevance of the Pride message, particularly in light of rising conservatism in various countries.
Antwerp Pride garners support from both international and Belgian firms, with prominent global brands such as Coca-Cola, Deloitte, MSC Cruises, and Ford participating as sponsors. Additionally, vital local support comes from Belgian companies like the Port of Antwerp-Bruges, Maes beer, and Proximus.
“If many companies had withdrawn, the event’s continued existence might have been jeopardised,”
Van Praet warned.
Despite the increase in sponsorship, Antwerp Pride still receives less financial support compared to similar events in cities like Amsterdam, where larger corporations contribute more heavily. Van Praet shared that only 18% of their funding comes from sponsors, with the majority sourced from government support, ticket sales, and donations.
Notably, Antwerp Pride has a significant historical legacy, beginning as Belgium’s first Pride event, Roze Zaterdag, on May 5, 1979, in Antwerp. It marked a crucial moment in the public advocacy for LGBTQ+ rights in Belgium, following years of activism from local groups such as the Red Butterflies.
Since its establishment, Antwerp Pride has evolved into a prominent event featuring parades, musical performances, and cultural showcases, taking place every August and now enjoying support from both local and international sponsors.
, reports 24brussels.
