Anheuser-Busch, the American subsidiary of the Belgian-Brazilian brewing giant, has announced plans to invest $300 million in the United States this year. The funding will go towards expanding the company’s training centres and boosting recruitment and retraining efforts, with a particular focus on U.S. military veterans.
“This $300 million investment in our US facilities is another example of Anheuser-Busch’s commitment to strengthening local communities by creating and sustaining jobs and driving economic growth,” said CEO Brendan Whitworth. This is in addition to the almost $2 billion that the company has invested across its 100 US sites over the past five years.
Anheuser-Busch’s messaging strongly emphasises the domestic roots of its leading brands, including Budweiser and Bud Light. “Ninety-nine percent of the products we sell in the U.S. are brewed in the U.S., using more than $700 million worth of high-quality ingredients from American farmers and over $7 billion worth of goods and services from American suppliers,” the company stated. “We are the only brewer investing at this scale in the United States.”
America first
This positioning aligns with the political climate in Washington, where domestic manufacturing has become a priority. In a statement, U.S. Secretary of Labor Lori Chavez-DeRemer praised Anheuser-Busch as ‘a shining example of what “Made in America” means’, noting the company’s commitment to “putting American workers first” and “setting the standard for others to follow”.
