Amazon’s Kindle Paperwhite Now Discounted for October Prime Day
On October 7, 2025, Amazon announced a $35 discount on its Kindle Paperwhite, marking the first price reduction on the waterproof e-reader. The device, featuring 16GB of storage and lockscreen ads, is available for $124.99, according to reports 24brussels.
The Kindle Paperwhite is renowned as one of the top e-readers on the market, equipped with a 7-inch E Ink screen and boasting 300 pixels per inch for crisp text. The new model’s performance has improved, offering longer battery life compared to previous iterations and retaining an IPX8 waterproof rating, allowing it to withstand being submerged in water. This enhancement exemplifies Amazon’s commitment to evolving its e-reader technology amidst a competitive landscape.
In addition to the price drop, the Kindle Paperwhite’s portability makes it ideal for secure reading by pools or beaches without the worry of damage. Users can expect the battery to last up to 12 weeks per charge, depending on usage. Further enhancing its functionality, Bluetooth connectivity allows for audiobook playback through wireless headphones or speakers.
For readers seeking an ad-free experience, Amazon also provides a version of the Paperwhite without lockscreen advertisements, currently priced at $144.99. Additionally, the Kindle Paperwhite Signature Edition, which includes 32GB of storage and wireless charging support, is on sale for $149.99—a $50 markdown, making it more accessible than ever.
Beyond the Paperwhite, Amazon has extended discounts across its range of Kindle devices during this year’s Prime Day event. The Kindle Colorsoft and Kindle Scribe are also being offered at reduced prices, further enticing customers to explore their reading options.
Overall, Amazon’s aggressive pricing strategy during Prime Day may signal intensified competition within the e-reader market. As consumers increasingly seek value, such price cuts could reshape purchasing decisions in favor of more advanced and versatile reading devices.
