Amazon is expanding its advertising capabilities by launching a new AI chatbot designed to help sellers create customized advertisements with minimal effort. This innovative tool allows sellers to generate promotional content tailored to their brand guidelines by simply providing a text prompt, reports 24brussels.
With this new functionality, sellers can input the type of ad they want, and the chatbot will utilize brand details and product information to craft both static and video ads. An example provided by Amazon illustrates the chatbot’s ability to create taglines and images, develop scripts, oversee music selection, generate voiceovers, and outline storyboards. According to Amazon, this tool significantly reduces the time and financial investment required for ad production, encouraging advertisers to innovate more freely.
The AI-generated ads will be deployed across Amazon’s various platforms, including its online marketplace, Prime Video, Kindle, and Twitch. This development parallels similar offerings in the advertising landscape, such as the AI chatbot used by TikTok for video ad creation.
In addition to the advertising chatbot, Amazon is enhancing its AI-powered seller assistant. The updated assistant will now include features for inventory monitoring and provide suggestions to optimize business performance by identifying slow-selling items and recommending price adjustments. Furthermore, the assistant will scan seller accounts for compliance with new product safety standards and propose new products based on analyzed customer behavior.
