The new iPhone 16, unveiled on Monday, is the first Apple product to be built with artificial intelligence in mind. But the company faces challenges in the form of Huawei in China and regulation in Europe.
California tech giant Apple on Monday officially unveiled the iPhone 16, its first smartphone specially designed to incorporate artificial intelligence (AI).
“The next generation of iPhone has been designed for Apple Intelligence from the ground up,” said chief executive Tim Cook at the product launch, referring to Apple’s own in-house AI platform which was announced earlier this year.
“It marks the beginning of an exciting new era,” he said, teasing “breakthrough capabilities” such as the ability for AI to conjure images and other content on command.
According to media reports, Apple Intelligence features are also expected to be rolled out to recent iPhone and iPad models in a software update in October, but with voice assistant Siri initially only available in US English.
Regionalized English is expected to follow in December before a full Siri upgrade with languages including French, Spanish, Chinese and Japanese is rolled out in early 2025.
