Insta360 Launches Mic Air, Challenging Major Wireless Microphone Brands
Insta360 has entered the wireless microphone market with the launch of its Mic Air, a product that weighs only 7.9 grams and boasts compatibility with many of its action cameras. The mic is priced at $49.99 and aims to compete with established brands like DJI, Shure, and Rode, reports 24brussels.
Weighing significantly less than competitors, the Mic Air is touted as one of the lightest wireless microphones available. Its small size allows for versatile attachment options, including clothing clips, magnetic backing, or even a pendant strap for safety. The device features button controls for functions like noise cancellation, recording, and muting, while the USB-C receiver includes volume control.
The Mic Air promises up to 10 hours of battery life and a wireless range of up to 300 meters under optimal conditions. However, battery life decreases to 7.5 hours when connected directly to Insta360 cameras over Bluetooth, and range is limited to 30 to 50 meters. This microphone can wirelessly pair with the Insta360 Ace Pro 2 action camera and the Insta360 X5 8K camera using Bluetooth.
Although the Mic Air offers Bluetooth connectivity, a USB-C wireless receiver is required for smartphone compatibility, potentially necessitating an adapter for older iPhone models with a Lightning port. Currently, the Mic Air is available on the company’s website and through various retailers, marking a strategic move by Insta360 to diversify its tech offerings.
Insta360’s expansion into the audio accessories market follows its success in the action camera sector, particularly with its Ace Pro lineup. This strategic development highlights the company’s initiative to offer comprehensive solutions for content creators, enhancing their filming capabilities with high-quality audio equipment.
Industry analysts will be observing the Mic Air’s performance in the competitive market space, particularly against key players who have dominated the segments of portable audio equipment.
The official launch of the Mic Air represents a significant development for Insta360, potentially reshaping the landscape of wireless audio solutions for content creators and vloggers.
