New AI Tools for YouTube Creators Unveiled at ‘Made on YouTube’ Event in New York
At the ‘Made on YouTube’ event on September 16, 2025, in New York, the company launched a range of new AI-powered creator tools designed to support content creators in their behind-the-scenes work, reports 24brussels.
The new features include Ask Studio, an AI chatbot that provides analytics and performance insights for creators. This tool allows users to pose questions about viewer engagement, summarize comments, and even offer suggestions for improving content based on real-time analytics. According to Amjad Hanif, VP of Product Management, Ask Studio serves as a “creative partner” by analyzing data from both long-form videos and Shorts.
Additionally, YouTube has introduced an A/B testing feature for thumbnails and titles. Creators can now experiment with different combinations to determine which generates the highest viewer engagement. Ashley Alexander, a lifestyle influencer, noted the significance of thumbnails and titles, asserting that they are crucial for attracting viewers.
This wave of new tools represents a significant shift in how creators can optimize their content for performance on the platform. Historically, creators conducted their own tests to discern what resonated with audiences, but now platforms like YouTube actively provide guidance on content strategies.
YouTube is also expanding AI functionalities for viewers, including an enhanced auto-dubbing feature that synchronizes dubbed audio with video, further streamlining accessibility for international audiences.
Meanwhile, platforms are encouraging creators across various sectors to leverage AI, including some who are exploring chatbot interactions and AI-generated product promotions. However, questions remain regarding YouTube’s recent monetization policies that address potentially inauthentic content.
As the integration of AI into content creation evolves, industry professionals express a cautious optimism while emphasizing the importance of personal connections with audiences. For many creators, the value lies not just in optimized content but in the unique creative choices that define their brand.
