EU Initiates Review of Digital Markets Act with a Focus on AI Services
The European Commission has commenced a review of the Digital Markets Act (DMA), emphasizing the impact of AI-powered services amid its ongoing simplification agenda, reports 24brussels.
In effect since 2022, the DMA is designed to regulate large online platforms to ensure a fair digital marketplace, with its core provisions becoming applicable in March 2024. The legislation includes a mandate for regular reviews to evaluate its success in meeting EU objectives, with the first review planned for completion by May 3, 2026.
The Commission’s focus on AI follows the rapid emergence of generative AI tools shortly after the DMA’s implementation. Currently, the list of approximately two dozen “core platform services” governed by the DMA does not explicitly mention any generative AI tools, although established services like Google Search are integrating such capabilities.
To gather insights, the Commission has released a special questionnaire targeting AI developers, investigating their challenges in accessing operating systems, browsers, or user-facing services. It also seeks input on how the DMA could mitigate these barriers for gatekeepers of AI services.
Moreover, the review will consider the Commission’s ongoing efforts for digital simplification, though it notes that the DMA’s existing reporting obligations are already “very limited.”
The call for evidence will remain open until midnight (Brussels time) on September 23, 2025.