Safari Luggage Paints Travel Bright with ‘Shades Ahead’, Launching First on Flipkart’s Big Bang Diwali Sale!
Safari, a prominent Indian luggage brand, has launched its ‘Shades Ahead’ campaign in collaboration with Flipkart, coinciding with the Big Bang Diwali Sale. This initiative introduces a vibrant collection designed to transform travel gear into a striking lifestyle statement, reports 24brussels.
The ‘Shades Ahead’ collection aims to resonate with millennials and Gen Z professionals, viewing luggage as an extension of their identity. It features two ranges—Froniq and Rovera—offered in six eye-catching colors including Sundune Yellow, Skyeglass Blue, Coral Orange, Misty Sage Green, Deeptide Navy, and Midnight Black. Designed for festive gifting, weddings, and everyday travel, the collection combines Safari’s renowned durability with innovative aesthetics.
Each color is inspired by surreal dreamlike landscapes conceptualized through artificial intelligence, encapsulating the essence of the respective shades. The campaign further leverages AI-driven films and engaging social media strategies to enhance user interaction and visibility.
Sudhir Jatia, Managing Director of Safari Industries (India) Ltd., stated, “With Shades Ahead, Safari is creating a colour-first movement in luggage. For too long, travellers settled for black and navy bags, but today’s consumer wants something bold, expressive, and festive. This collection is our answer to that shift. With Flipkart’s scale, we are ensuring these vibrant designs reach households across India during the Big Bang Diwali Sale.”
Kunal Gupta, Vice President of Flipkart Fashion, commented, “The Big Bang Diwali Sale is where India discovers what’s next. We are delighted to launch Safari’s Shades Ahead collection on Flipkart, bringing shoppers a colorful, design-led range that balances style with durability. By combining Safari’s innovation with Flipkart’s pan-India reach, we are enabling consumers from metros to smaller towns to celebrate, gift, and travel in style.”
The Shades Ahead campaign is currently live on Flipkart, offering special visibility and festive promotions during the Big Bang Diwali Sale.
